Plan for the Long Term when Mapping Your SEO Strategy
Beginning an SEO plan can yield huge dividends for any size company. Major organizations pay out great fees to have their web pages optimized to bring in traffic and sales. Your organization can use the same processes to win sales as well, by carefully applying simple SEO strategies. Be aware however, that results may not come quickly.
What goes on behind the Google Wall of Secrecy is anyone’s guess. Suffice it to say that Google in particular doesn’t promote a web site to high positions on its rankings within a short time frame. Of course there are exception to this, but it would appear that Google imposes a bit of a waiting period for some sites where other search engines do not. Google will confirm through examination of the page title, title tags, keywords and content, that the site is relevant to the subject area you have presented. This process takes time, so new site owners should be prepared to wait at least for a while to appear on the Google search results – especially for highly competitive search phrases or terms.
Site owners wishing to compete on Google need to be patient. They also need to be wary of systems promoting quick rankings or guaranteed placement. There is no substitute for careful planning and patient execution.
Denver SEO Consultants has been successful using these methods to improve Google ranking for its client websites.
Week One – Initiate and complete the “On-Page” processes – selecting keyword, modifying content to use keywords, creating title tags, etc.
Week Two – Begin Blogging – set the plan and identify good site and blogs upon which to leave your comments and thoughts
Week Three – Blog and continue to identify relevant blogs
Fourth Week – Begin Article Marketing by writing and submitting unique pieces to submission sites and other blogs
Week Five on – establish ongoing article distribution and blogging process, updating your page at least once per week
The strategy is in fact simple. However it does require a significant investment of time and effort. Some literary skill is also helpful in assembling useful and valuable article pieces. Using the web to attract potential buyers and traffic, one must set the objective to achieve these checkpoints as well as dedicate the necessary time in which to reach them.
Completing the ‘on-page’ process may only require a couple of days. Should the operator have the required time to research keyword selection strategies and write the original article text using the important keywords, a good foundation can be established. Be aware however, that the site will require regular and periodic modification, so you will have many opportunities to rewrite the copy.
Blogging requires establishment of a weekly blog plan that includes composition of articles containing valuable content, but to manage and execute an outreach plan. The content will establish your site as a valuable tool or resource within your industry niche while the actual outreach plan attracts readers to your site.
Continuing to seek out relevant sites in week three expands the network of sites where links and comments are set. During this time, the search engines will be seeing links pointing back to your site so the search engines will begin to recognize your site for the content it contains.
Investing time composing articles for Article Marketing is worth it. These articles contain links embedded within the text that can direct readers back to your site. The links also direct the search engine robots back to your site! Users that republish your articles also set links back to your site from their pages. Links contained within your articles are invaluable and powerful, so make sure to give this effort proper time and attention.
Continued outreach is very important, even after achieving these initial milestones. Continue to update your pages and seek out relevant posting venues as well. Continued efforts to find other relevant sites will be rewarded.
Want more income? Author Matthew Stone and Denver SEO can help! Contact us for free consultation.
