Tips To Enhance WordPress Search Engine Optimization
Wordpress out of the box provides primary management of the primary SEO meta data. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to modify the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most significant page elements – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.
Page Title tags
This is the No1 SEO component to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and show it in their search results.
Ideally the page title comprises only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (
Just like with a book the page title of an HTML page is the most important factor. Never leave this element to chance. Make sure you use keywords in the title.
If your page needs to extend to cover 2 or 3 keywords we have learned that you can still get effective rankings from adding multiple keywords to the title. However, always try to make the page title as close to the keyword you want to rank for. Adding extra non-beneficial words detracts from the results achieved.
If you are a larger branded company you will probably want to add your company or brand name into the page title considering this is displayed on Google. Keep it short and clean though. Do not add your brand statement just your brand or company name.
Page Description Meta Tags
This element is NOT used by search engines for ranking purposes. Nevertheless, virtually all search engines will employ this in their search results so it is important. We have found that Google will use the description most of the time. We have not yet learned how it resolves if to use it or not. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue seeing there is no content. This is one reason why you should constantly add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.
By having a good description it will increase your click through rates because the text will be more magnetic to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the beginning of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
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