Lance's Blog-The Way He Sees The Internet

WordPress is one of the top Search Engine Optimization enhanced blogs that you can choose to use. It is a world leader. It is uncomplicated and easy to use, looks good and above all is 90% Search Engine Optimization ready out of the package.

This is part of a series of tip articles just about using WordPress for leveraging on SEO.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for SEO purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are confusing from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical Search Engine Optimization ranking benefits across all search engines because many search engines treat sub webs as a separate website.

If your blog is presently hosted on blogger.com or wordpress.com then you should consider to move it as soon as manageable if you want to raise your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

Learn more about the available SEO Singapore and SEO Trainings.

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