Google Caffeine Is Going To Change SEO As We Know It
Maybe by some slim chance in hell you haven’t heard the news that has been shaking the entire Internet Marketing community. The next generation of search engine technology is almost here, and it’s called Google Caffeine. This is Google’s new beast that will be used to index the world wide web.
Do not get this confused with just another one of Google’s so-called updates… This baby is a complete overhaul of its index and algorithm.
Matt Cutts one of Google’s Spokespersons told fellow bloggers that Google already has one database online, but the full blown version won’t be released until after the Holidays. This came as good news to most online business owners. In the past Google would make their changes right before the Holidays which caused a huge ruckus as you could probably guess.
All though no one from the search engine company has made an official statement, it would sure appear that they have had a change of heart recently. It appears as if the company has been a little more forthcoming with their information regarding how they index web pages. Even more shocking they allowed a selected few to beta test an early version of Caffeine. I am proud to say that I was invited to be a part of the beta testing process.
I made a promise to the members of my list to bring them, “gloves off” hard-hitting information. As I beta tester I felt it was my duty to grab this opportunity by the throat and squeeze it to death. Now you have the opportunity to benefit from all of my result findings. The results were truly outstanding, but before I open the books and share everything with you I want to first warn you… DO NOT go changing your entire business model based on my test results. I recommend that you merely use them as a starting points or sort of a guidelines if you will. As you already know Google has a reputation for making changes in the blink of an eye.
Now that I have put my little disclaimer out there on the table, let’s move on shall we? Here is a little scoop straight from the mouth of Google if you will. They are throwing a new criteria in the mix. With there new search engine face lift, “Site Speed,” or how fast your site loads will now play a factor. My test results also show that Caffeine will be penalizing websites for broken links.
It would also appear that the quality of your website will play a bigger role in rankings. After all it should… Put yourself in Google’s shoes for a moment, they are no different then any other company that is putting out a product. If there product is of poor quality it reflects badly on everyone involved. The key to Google’s success is their SERPs (Search Engine Results Pages) after all it is the key to all of their online revenue. It is their job to do whatever they have to keep their product fast, relevant, current and above all it must be of the highest quality.
On page optimization will hands down play a major factor when it comes to receiving top page rankings with Google Caffeine. According to my test results Google will be going back to focusing more on unique content, page design, navigation, title and meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and my favorite one… Social Bookmarking. If part of your online revenue is made via Google Adsense you may want to develop some sort of contingency plan. If Caffeine is going to take bounce rate into consideration, websites that are geared towards Adsense may find their rankings plummeting, since they normally set up their sites specifically to get high bounce rates.
The information in the above paragraph for the most part was derived via my personal testings. However the one thing that is a fact, and I am 100% sure of is that Social BookMarking will play a huge factor in Google’s new algorithm.
Hold on before you start getting all nervous. I can just imagine all of the Internet Marketers reading this clinching their fist and yelling towards the sky, “DAMN IT GOOGLE YOU HAVE SCREWED ME ONCE AGAIN!!!!” Well before you take it that far let me tell you something… This may very well be the best thing that has ever happen for the small online entrepreneurs. If Caffeine is anything close to what the beta version was like, it would appear that Google is trying to level the playing field by doing a way with the unfair practices of link buying. We all know that if you have enough money you can buy your way to the top of the search engine results. All indications show that Google is attempting to do away with this problem.
The confusing part of my test results was the fact that I couldn’t figure out if backlinking was going to continue to play a major role or not. It would appear that keyworded domains and onsite content plus other optimization factors out weighed backlinking in the majority of my test results.
Here’s a little secret straight from The SEO Bully’s little bag of tricks that I haven’t seen anyone else reporting on. According to my test results Google is some how indexing the audio of video files. Yup… You heard me correctly… My research has proven that when I use my keyword phrase within the first 15 to 20 seconds of my video that it ranked higher than when I didn’t. That one little tip alone is priceless.
If you want to dominate the search engines you will need to do two things right now. The first is go follow me on twitter. The second thing you need to do is go sign up for my SEO Gorilla Tactics list. No worries neither thing will cost you a dime, and you will gain a wealth of information.
