Attract A Ton Of Customers With These 3 Steps
Today’s market place is difficult is what they are all saying but I’m here to give you another prospective. The time is actually perfect to put it to your competition and get a lot of new customers and position yourself to really make some money. The main point is to be intelligent and use your skills and resources right.
What I am going to share with you are the 3 things you need to do right now to generate tons of leads in the most cost effective manner.
1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you’re still spending money these, I hope it’s only because you’re already maxing out your Internet marketing efforts.
The advantage to Pay Per Click marketing is that you are creating targeted ads that put you right in front of ready-to-buy leads right when they are looking to buy. No other advertising does that. Plus you are only paying for people who click on your ad.
Apart from PPC, Search Engine Optimization (SEO) is a part of Online marketing that is FREE! SEO is a process of getting your website ranking higher by getting the search engines to recognize you have the right content for certain keywords.
For example, if you’re in Sugar Land, TX and you provide SEO services, you’d want to rank well for ‘SEO Sugar Land TX’. If you can get your website onto the 1st page of Google, the amount of leads it could get your business could keep you busy for the next couple years.
Most SEO companies only try to get you one spot on the 1st page of Google but with certain techniques you can have your company in every position of the search engines.
2. Add Highly Targeted Direct Mail Your money and time are being wasted if you are just sending out direct mail that is not highly targeted.
Direct mail is still one of the most effective means of generating new prospects and clients, but only if done correctly. Unfortunately, most companies blast out 5,000 postcards to names within a certain area, but they don’t give any thought as to how qualified that ‘prospect’ truly is.
To be most effective, I recommend trimming your direct mail list to somewhere around 1,000-2,500 names, depending on your budget, and then send them not just one postcard or letter, but send them a series of letters, once a month or so over the next 12-18 months.
The results you get from this will definitely crush the results you get from just sending out the one marketing piece.
3. Utilize Joint Venture Partnerships This highly powerful method is often forgotten about. I mean who doesn’t want to get their marketing message in front of lots of people without the huge time and expenses.
But when you partner up with businesses that are already servicing your ideal client you bypass both the time and expense part because you’re borrowing the trust and credibility your JV partner has with his client list.
The greatest way to do this is get non-competitive businesses that already have your ideal customer as theirs. Next, create an amazing offer that your JV partner can offer their customers by using your name.
Next your partner sends out a marketing piece informing his customers of this ‘free gift’. This gives him a lot of satisfied customers and gets you a boatload of new qualified customers for your business.
Don’t believe everything you hear about the horrible economy. Yes it is bad but with the right steps you can turn it around.
However, it doesn’t mean you can’t still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.
With these three ideas and when you put them into effect you can turn things around now.
John Barry suggests that if you want to learn more about local online marketing or how to get more customer referrals you need to visit his website.
categories: local search engine marketing,SEO,PPC,joint ventures,local business marketing,buisness,marketing
